Shout! Factory is trotting further into the home entertainment marketplace with help from My Little Pony.
The L.A.-based multi-platform media company is partnering with Hasbro Studios on a strategic distribution collaboration that will bring a new installment of the My Little Pony Equestria Girls film series to the US and Canada.
The combo pack and DVD release of My Little Pony Equestria Girls—Legend of Everfree will debut on home entertainment shelves across North America on November 1.
In addition to exclusive home entertainment packaged media rights to the film (blue-ray and DVD), the multi-year alliance with Hasbro provides Shout! with select digital rights to My Little Pony Equestria Girls—Legend of Everfree. A full range of bonus content and specialty packaging is currently in development, and Shout! Factory is planning a strategic launch for the film through its kids and family entertainment imprint, Shout! Factory Kids.
My Little Pony has long been a workhorse for Hasbro, and the toyco has recently seen significant growth after it acquired licensing rights for the similarly girl-centric Disney Princess and Frozen dolls. In addition to their My Little Pony partnership, Shout! Factory and Hasbro Studios have a strategic distribution collaboration on top brands including Transformers and Littlest Pet Shop.