Consumer Products

Toys “R” Us seeks first President of Play

Kids across the US looking for their dream job now have the opportunity to rep Toys "R" Us as the company's first President of Play.
July 26, 2016

Following the recent appointment of 12-year-old Émile Burbidge as chief play officer at Toys “R” Us Canada, the American toy retailer has launched a campaign south of the border to fill its newly created President of Play position.

Beginning today, kids ages nine to 13 across the US (with help from their parents/guardians) can visit to apply for the year-long dream gig.

The winner’s responsibilities will include testing the hottest new toys and games, making recommendations to parents and consumers, repping Toys “R” Us at media events, and sharing the latest toy trends through online and promotional videos.

Parents must submit a short video online that showcases their child’s playful personality and highlights his or her favorite toy, gadget or game.

All eligible videos will be judged based on originality, creativity and enthusiasm. Later this summer, semi-finalists will be selected to participate in an interview and audition process with a panel of judges. This will be followed by a public vote to determine two to three finalists, and, ultimately, the first President of Play.

The deadline for applications is August 17, 2016.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at


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