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US screens, stores prep for more Yo-Kai Watch

Season two will air on Disney XD US next month, ahead of the IP's new back-to-school retail launch.
July 22, 2016

Level-5′s popular anime/video game IP Yo-Kai Watch will extend its TV and retail exposure in the lead-up to the busy back-to-school period, with a second season premiere on Disney XD and a wave of new merch in the works.

Disney XD will bow season two of the boy-skewing comedy-adventure series on August 1, with 10 consecutive new episodes airing weekdays through to August 12 at 12:30 p.m. ET/PT.

The 50-episode season, featuring more than 90 new Yo-Kai characters, will then move into its regular Saturday morning timeslot at 8:30 a.m. beginning August 27.

New back-to-school consumer products set to hit Walmart, Target, Kmart, Toys “R” Us and Hot Topic include backpacks, accessories, apparel, sleepwear, footwear and plush.

In addition, two new Yo-Kai Watch video games, Yo-Kai Watch 2: Bony Spirits and Yo-Kai Watch 2: Fleshy Souls, will launch on September 30 for Nintendo 3DS, featuring exclusive medals to unlock special power moves.

Toy partner Hasbro will also unleash new Yo-Kai Watch items, including Yo-Kai Watch Model Zero and Yo-Motion Yo-Kai Medals on October 1.

An extensive Yo-Kai Watch promotion is currently underway¬†at this week’s Comic-Con in San Diego, anchored by a first-ever Yo-Kai Interactive Area in Petco Park that features screenings, Yo-Kai dance lessons, prize giveaways, a trading card tournament, a gaming zone, photo opps and new product previews.

In the last two years, Yo-Kai Watch has racked up US$2.2 billion in worldwide merchandise sales.

The co-pro from Dentsu, Level-5 and TV Tokyo also recently made its Disney XD LatAm debut on June 13.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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