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Consumer Products

Disney Princess, Star Wars boost Hasbro earnings

Revenues across all major product categories are up for the toyco, with its North American and international segments both posting sales gains of 11%.
July 18, 2016

Pawtucket, Rhode Island-based toy giant Hasbro reported second quarter revenues of US$878.9 million, a 10% increase versus the same period a year ago, driven by strong sales of its Frozen and Star Wars-branded products.

As was the case in Q1, the toymaker’s girls’ segment drew the biggest gains, posting a 35% increase to US$172 million on the strength of the company’s Disney Princess line, its Frozen fashion and small doll products, as well as growth from its Baby Alive brand.

On the boys side, the division maintained its status as Hasbro’s biggest sales driver with Q2 revenue coming in at US$355 million (up 4%), led by gains in Star Wars, NERF and Yo-Kai Watch products.

For preschool items, revenue rose by 5% to US$123.9 million, led once again by Play-Doh, while Pie Face, Yahtzee, Duel Masters, Bop It and Simon helped boost Hasbro’s games category revenue by 8% to US$227.7 million.

When examining the company’s major business segments, net revenues grew by 11% to US$425.9 million in the US and Canada, and also 11% internationally to US$401 million.

Looking regionally, Europe and emerging market sales grew by 23% and 5%, respectively, while Latin America and Asia Pacific revenues fell by 1% and 4% in the quarter.

Meanwhile, the toyco’s entertainment and licensing segment saw a big turnaround, moving from a 30% revenue drop in Q1 to a 9% increase this quarter (or US$51.9 million), driven by consumer products sales and digital gaming.

The segment could potentially see more growth in the future now that Hasbro has acquired Irish animation studio Boulder Media in a bid to boost the company’s TV and feature film output.

For the second half of 2016, Hasbro is also expecting strong sales from new product launches including Furby Connect and Speak Out, as well as additional revenue from licensed lines based on upcoming movies Rogue One: A Star Wars Story (Lucasfilm/Disney) and Trolls (DreamWorks Animation).

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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