SpacePOP is cranking up the volume.
The music-driven tween brand has secured major promotional partnerships with Six Flags, Dippin’ Dots and Camplified. The partnerships follow the June 20 launch of SpacePOP on YouTube. It has since racked up more than 2.3 million views on the platform.
The national partnership with Six Flags will feature SpacePOP programming across Six Flags Media Networks at participating theme park locations. The original content includes music videos that will play while guests wait in ride lines, as well as music played throughout the parks on the Six Flags radio network.
Ice cream retailer Dippin’ Dot, meanwhile, is pairing up with SpacePOP for the creation of a themed promotion that includes e-commerce gifts, SpacePOP-branded merchandise giveaways and a sweepstakes with a grand prize. During the promotion slated for Q4, five of the bestselling Dippin’ Dots flavors will be named after the princesses in SpacePOP.
Camplified, for its part, is creating an interactive SpacePOP experience geared to tween girls at 50 of its camp locations across the US.
Following the premiere of the first six videos on YouTube, two new SpacePOP videos will be released each week on YouTube and across a number of digital platforms, including Toon Goggles, PopJam, BatteryPOP and the Kid Genius channel on Comcast’s Xfinity on Demand platform. Music from the series will be available on iTunes and Spotify.
L.A.-based brand manager Genius Brands International (GBI) is currently gearing up for SpacePOP’s fall 2016 retail launch. Licensing partners include Taste Beauty (beauty & bath products), Bare Tree Media (emoticons), Canal Toys (craft and activity kits), Yowie Group (confectionery), Jaya Apparel (apparel), H.E.R. Accessories (accessories), Sony Pictures Home Entertainment (home entertainment) and Imprint (publishing).