Disney Channel original movie Adventures in Babysitting has claimed the top spot as US cable TV’s number-one telecast of 2016 to date. It managed the feat not only because its content appealed to viewers, but also because Disney’s broadcast strategy appealed to their viewing habits.
For its US premiere (June 24) and seven encore broadcasts, Disney Channel’s 100th original movie reached 15 million total viewers, including nearly 7 million kids six to 14. It currently ranks as the number-one cable TV telecast of 2016 among kids and tweens and as the number-one cable TV movie of 2016 in total viewers.
Disney offered the movie one week prior to its linear television premiere across its VOD and Disney Channel app, consistent with its strategy to provide programming that serves audiences’ on-demand and time-shifted viewing habits. Adventures in Babysitting has delivered an additional 3.1 million consumer engagements on VOD and the app since June 17.
Taking into account the recently available Nielsen L+7 viewing data, the movie posted significant ratings increases of +55% among kids six to 11 (1.9 million/8.2 rating), +54% among kids two to 11 (2.4 million/6.0 rating), +44% among tweens nine to 14 (1.7 million/7.1 rating), +36% among adults 18 to 49 (1.3 million), and +44% in total viewers (4.8 million) in comparison to L+SD data.
The film is a re-imagining of the 1980s feature film Adventures in Babysitting, updated for today’s audience. The new version stars Sabrina Carpenter (Girl Meets World) and Sofia Carson (Descendants).
Recently, Disney announced another endeavor into the digital space with the launch of Disney LOL, a new iOS and Android app that lets kids watch brief clips, GIFs and videos of non-episodic content from Disney Channel, Pixar and Disney XD, as well as original social content.