Grosery-Gang
Consumer Products

Shopkins creator unveils new collectible brands

The Grossery Gang (pictured) and Twozies are the latest entrants to Moose Toys' lineup of collectibles.
July 11, 2016

Following up its global Shopkins phenomenon, Melbourne-headquartered toyco Moose Toys has launched two new collectible brands, The Grossery Gang and Twozies.

Currently available at limited retailers, the new miniature lines are already selling well in advance of this fall’s global rollout, according to Moose Toys.

The Grossery Gang features packages modeled after common convenience store snacks and includes 150 collectible characters, such as Putrid Pizza and Fungus Fries. Limited edition characters also include Faked Beans and the brand’s rarest miniature, Shoccoli broccoli.

Twozies, meanwhile, nixes the gross-out factor in favor of cuteness with a babies, pets and friendship-themed line. Collectors are encouraged to find perfect matches of characters, including baby Jangles and pet giraffe Bangles, from packs containing an assortment of babies and pets. The line also features a DIY trend-influenced shadow box for displaying and customization purposes, which is included in each Twozies Surprise Pack.

Both Grossery and Twozies lines will have items ranging in price between US$2.99 and US$19.99.

The launch announcement comes as Shopkins continues to be a global retail success. According to industry analyst NPD, the Shopkins 12-Pack Assortment was the bestselling toy in the US in 2015. Year-to-date, the IP’s 12-Pack and 2-Pack are the leading two products in the overall toy market.

The Australian toyco is also busy on the lookout for licensees to build a CP program for its new Shopkins-compatible doll line, Shoppies. 

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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