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Consumer Products

Scholastic and American Girl launch publishing program

The deal marks the first time Mattel-owned American Girl has licensed publishing rights for books based on its characters.
July 8, 2016

Children’s book publisher/distributor Scholastic has secured a multi-year global publishing deal with Mattel-owned American Girl that will include new books based on the popular brand’s Girl of the Year and BeForever lines.

The deal, which sees Scholastic gain publishing rights for print and digital formats beginning in January, marks the first time American Girl has licensed the rights to publish books based on its characters.

At launch, books for kids ages five to 12 will be distributed simultaneously across North America, the UK, Australia, New Zealand and Asia.

Also included in the deal is a non-fiction chapter book series inspired by American Girl’s historical BeForever line (pictured) spanning middle grade, chapter book and reader categories, and novelty formats including treasury books, guided journals, and American Girl-branded yearbooks featuring activities and quizzes.

Since launching in 1986, more than 153 million American Girl books and have been sold along with more than 29 million American Girl dolls.

The deal comes on the heels of American Girl’s new lifestyle brand launch WellieWishers.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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