FirstAct
Consumer Products

Jazwares acquires instrument maker First Act

The toy and consumer electronics company plans to expand First Act’s retail relationships and international presence.
July 7, 2016

Florida toyco Jazwares has acquired the musical products business of First Act.

The Boston-based company designs, markets and supplies musical products, instruments and accessories for children and young adults under the First Act and First Act Discovery brands, as well as an array of licensed properties.

Jazwares plans to accelerate new product development, expand existing licensor and retail relationships and leverage its global operations to increase First Act’s international presence.

Recently, Jazwares was tapped as the new global master toy partner for Ludorum’s Chuggington preschool brand and was appointed the master toy partner for Tiniez.

Jazwares was also granted the master toy rights to preschool property Tree Fu Tom in 2015 and was tapped as Peppa Pig‘s North American master toy partner in 2014.

The leading toy and consumer electronics company is a subsidiary of Alleghany Capital Corporation.

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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