RWBY
Consumer Products

Anime brand RWBY heads to Hot Topic

The American retailer is now carrying merch based on the viral anime series RWBY from Rooster Teeth.
June 1, 2016

Toys, apparel and accessories featuring Rooster Teeth’s web-based anime series RWBY  have launched at US Hot Topic stores, thanks to the licensing division of Florida toyco Jazwares, which reps the brand.

Licensed apparel and accessories from Bioworld Merchandising are now available within the retailer’s branded anime section, while Jazwares-produced vinyl figures, chibi blind box figures, plush and toy line expansion will launch in 2017.

RWBY tells the story of four girls who are students at Beacon Academy, an ancient school designed to train the monster-slayers known as Hunters and Huntresses. The series debuted on Texas-based Rooster Teeth’s website in 2013 and has since amassed a large online following. The show’s fourth volume is set to premiere online later this fall.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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