Priced at £2.99 (US$4.35) per month with no contract obligation for Sky and NOW TV subscribers, the kid-safe, user-friendly service will provide six live channels and on-demand content from Nickelodeon, Nick Jr., Nicktoons, Boomerang, Cartoon Network and Cartoonito.
Additional VOD programming will be available from UK kidcasters CBeebies, CBBC and Milkshake!
At launch, hit Kids Pass series will include SpongeBob SquarePants, Paw Patrol, The Powerpuff Girls, Adventure Time and The Amazing World of Gumball. Additionally, exclusive episodes of Sky’s newly commissioned Aardman Animations original Morph will reach the service later this year.
The service features a space-themed interface starring three original animated characters that guide kids through the viewing experience, character- and picture-led navigation, a favorites section, next episode auto-play, and parental controls that include age-restricted PIN locks.
The launch will also see Nickelodeon and Nick Jr. exit Sky’s Now TV Entertainment Pass.
Interestingly, Disney Channel, which is absent from the new Kids Pass, is being replaced in the Entertainment Pass by Nat Geo Wild. Disney’s own SVOD service, DisneyLife, launched in the UK in November 2015.