On the heels of naming a new programming director for the UK and Ireland, Nickelodeon has promoted 15-year company vet Jaime Dictenberg to SVP of consumer marketing.

The former VP of Nickelodeon consumer marketing will now oversee all consumer marketing, advertising and data analytics for the network. She will continue to report to Kim Rosenblum, EVP of marketing and creative at Nickelodeon and TV Land.

During her career at Nickelodeon, Dictenberg has managed successful marketing campaigns for live-action hits Sam & Cat, Henry Danger and Nicky, Ricky, Dicky & Dawn, as well as various TV movies, animated properties and live events.

She started at Nickelodeon in consumer products, where she supported the launch of the first SpongeBob SquarePants licensed line. She went on to hold positions in several departments at the network, including creative resources, integrated marketing and digital advertising.