UK digital channel wants homegrown content

Digital channel will feature 100% UK-only preschool content when it launches next month.
April 13, 2016

The UK is making way for the arrival of its newest ad-free digital TV channel, dubbed, which will exclusively feature British preschool content.

The free channel is being positioned by its founders─ kids TV producer Keith Littler (Little Red Tractor, Lazytown) and entrepreneur Victoria Brook─as an answer what the perceive as the growing Americanization of British television and digital content.

In addition to airing 100% original UK content, the channel aims to set itself apart from its competitors through an automatic switch-off feature, which will take effect after two hours of continuous viewing.

Launching May 31, initial programs will include Little Red Tractor (pictured), Billy, Jolly Jobs,  Flossie the Tooth Fairy and Don’t Like It, Won’t Eat It.’s channel homepage will feature a section for grown-ups that offers magazine-driven content ranging from style and fashion tips, to high-end motor sports. This portal will also include vlogs on a wide range of subjects. will also have a children’s activity center that will sync with show content. As for the programming itself, all content will be updated on the first day of every month. There will also be a Space Agents subscription element available, where members will receive advance programming information, special event invites and regular updates.



About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at


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