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Chris Cocks named president of Wizards of the Coast

The former Microsoft VP of OEM technical sales fills the void left by the resignation of outgoing Wizards of the Coast president Greg Leeds.
April 12, 2016

Pawtucket, Rhode Island-based Hasbro has tapped former Microsoft exec Chris Cocks (pictured) as the new president of its subsidiary game and entertainment brand Wizards of the Coast.

Cocks steps into the role previously held by Greg Leeds, who recently resigned from the position he held since 2008 at the company best known for brands such as Magic: The Gathering and Dungeons & Dragons, which has a feature film in the works. Leeds started at Hasbro in 2001.

Leeds will remain as interim president until Cocks officially joins the company on June 6.

Cocks was VP of OEM technical sales at Microsoft for the past eight years, overseeing a global sales and technical engagement team. Prior to Microsoft, he was VP of educational games at LeapFrog, where he led a cross-discipline team to drive hardware planning, software design and development, marketing and channel management. Cocks has also served as a brand manager at Procter & Gamble and in product management positions with Xbox and MSN, working on hit franchises like Halo and Fable.

 

 

 

 

 

 

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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