Pancoat
Consumer Products

Street style: Sesame-themed apparel goes wide

Crocs and Quicksilver/Roxy are among the new licensees taking Sesame Street one step further into the fashion world.
April 4, 2016

Sesame Workshop is boosting its consumer product plans surrounding Sesame Street, with the iconic preschool brand set to debut in a range of licensed apparel and accessories this year.

Among the licensees on-board the brand’s strengthened apparel plans are Crocs, which will debut a three-pack of Jibbitz shoe charms featuring Elmo, Big Bird and Cookie Monster.  There will also be a new style of Elmo Fuzz Lined Clogs for kids.

Quiksilver/Roxy. meanwhile, will introduce a winter snow collection including branded jackets, snow suits, helmets, mittens and goggles, all of which will be available this September.

Additional collaborations include previously inked deals with Korean casual brand Pancoat (sweatshirts, jogger pant and hoodies, pictured), PUMA (apparel, accessories and footwear), Mishka (headwear and graphic tops), Uniqlo (UT collection, which includes T-shirts), and A Bathing Ape (caps, tote bags, cushions and kids bikes).

The CP push come as Sesame Workshop expands its agency partnership with CPLG in France, Spain and Italy, where CPLG will now look to secure Sesame Street partners for apparel and gifting categories aimed at teens.

 

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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