yu-gi-oh
Consumer Products

Yu-Gi-Oh! scores licensing agent Down Under

Coverpoint Marketing will look to further the hit anime brand's on-screen and trading card games success in the region.
March 18, 2016

As boy-skewing Yu-Gi-Oh! draws fans across Australia and New Zealand, New York-based 4K Media has tapped Australia’s Coverpoint Marketing as the anime brand’s licensing agent for both countries.

Coverpoint’s Yu-Gi-Oh! consumer products strategy will be unveiled at this weekend’s Toy Hobby & Licensing Fair, taking place at the Melbourne Convention and Exhibition Centre.

Earlier this month, 4K Media, which manages the Konami Digital Entertainment franchise outside of Asia, inked an exclusive licensing deal with lifestyle brand Silver Buffalo for a line of branded housewares, lifestyle products and accessories that will hit mass retail in Canada and the US.

Yu-Gi-Oh! is also gaining momentum in Eastern Europe, where Cyprus-based agency P. & R. Permissions & Rights recently expanded its relationship with 4K Media by licensing additional Yu-Gi-Oh! titles for broadcast and home video distribution. The property celebrates its 15th anniversary this year and is gearing up for a theatrical release in 2017.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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