Longtime Mattel exec Chris Schaden has joined New Jersey-based toyco Alex Brands as EVP of sales.
Reporting directly to Alex Brands CEO and former Mattel colleague Neil Friedman, Schaden will look to boost sales of the company’s sub-brands─which include Alex Toys, POOF, Slinky, Backyard Safari and Zillionz─throughout North America, Latin America and the Asia-Pacific region. He will also take on the responsibilities of customer service.
Schaden spent nearly two decades at Mattel, where he was most recently EVP of North America. He first joined the toyco in 1998 as a director of sales for Tyco Preschool Toys, and he went on to hold senior sales positions at Mattel subsidiary Fisher-Price from 1999 to 2006. Schaden has also worked with The Lego Group, Tonka Corporation, Little Tikes and Spectrum HoloByte.