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Consumer Products

Skylanders partners with Autism Speaks

In recognition of World Autism Awareness Day, video game franchise Skylanders and science and advocacy organization Autism Speaks have teamed up to show their support for millions of families.
March 1, 2016

In recognition of World Autism Awareness Day, video game franchise Skylanders and science and advocacy organization Autism Speaks have teamed up to show their support for millions of families.

Both organizations are inviting fans to Light it Up Blue via the new series of Skylanders SuperChargers, which are blue and white to reflect Austism Speaks’ official colors. The “Power Blue” Skylanders SuperChargers feature Splat and Trigger Happy, as well as their SuperCharged vehicles Splatter Splasher and Gold Rusher, all of which appear in-game as their special colors. The toys are on store shelves now at participating retailers in the US and Europe and will be available starting April 1 in Canada.

In addition to creating the Power Blue Skylanders SuperChargers, Activision is launching employee education and employee-donation matching programs in connection with Autism Awareness Month. Employees will also have the opportunity to participate in the Autism Speaks Walk on April 2 at the Rose Bowl in Pasadena. Activision, meanwhile, is also making donations to nonprofits.

According to Peter Morton, VP of corporate development at Autism Speaks, austism affects one in every 42 boys and one in 68 kids in the US.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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