Zodiak Kids has partnered with Europe’s biggest visitor-attraction operator Merlin Entertainments to bring Mister Maker arts & crafts activities to the company’s 12 Sea Life centers in the UK and Ireland.
The co-promotion deal will give children the opportunity to create unique take-home marine animals, including a paper plate stingray and a foil and tissue paper shark, by following a series of six exclusive instructional videos made by the popular CBeebies presenter.
A four-week event is scheduled for the centers timed with the UK’s half-term holiday break in May 2016.
The tie-in arrives a week after Zodiak Media merged with Banijay Group, creating a new global independent production and distribution powerhouse.
At the time of the announcement, Zodiak could not comment on how the merger will affect the operation of Zodiak Kids.
The deal with Merlin also comes after Zodiak Kids announced a new brand identity for the Mister Maker brand in January that included a three-year renewal with licensee Creativity International, and deals with new partners toucanBox and Add Trading.
As the property’s licensing activity expands, the seventh season of Mister Maker remains one of CBeebies’ top-rated preschool programs.