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Consumer Products

WBCP renews retail loyalty program pact with TCC

Warner Bros. Consumer Products EMEA has renewed its deal with Netherlands-based marketing company TCC for retail loyalty programs featuring classic animated characters including Tom and Jerry, Looney Tunes and Scooby-Doo.
February 24, 2016

Warner Bros. Consumer Products EMEA has renewed its deal with Netherlands-based marketing company TCC for retail loyalty programs featuring classic animated characters including Tom and Jerry, Looney Tunes and Scooby-Doo.

Promotional support will cover instant rewards programs, redemption rewards schemes, digital consumer games, and spend-and-get offers at supermarkets, hypermarkets, gas stations and convenience stores, as well as DIY and home improvement outlets.

TCC’s programs are designed  to attract new business, encourage  loyalty and retain customers by offering them added value incentives. TCC aims to continue developing holistic events and campaigns to enhance WBCP’s brands, building on the success it has had with key European retailers like Aldi, Auchan, El Arbol, Esselunga, Merkur, Billa and Coop.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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