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Consumer Products

Genius Brands pacts with Sony Pictures Home Entertainment

Genius Brands International has inked a multi-year agreement with Sony Pictures Home Entertainment, which will provide marketing and distribution of the Kid Genius and Baby Genius labels throughout North America.
February 22, 2016

Genius Brands International (GBI) has inked a multi-year agreement¬†with Sony Pictures Home Entertainment (SPHE), which will provide marketing and distribution of GBI’s Kid Genius and Baby Genius labels throughout North America.

The deal also allows SPHE and GBI to co-develop, distribute and globally merchandise future animated or live-action properties derived from their respective programming portfolios.

Among the brands SPHE will distribute are SpacePop (pictured), the all-new music and fashion-driven brand for tween girls debuting this fall, Warren Buffett’s Secret Millionaires Club, Stan Lee’s Mighty 7, as well as a new original Baby Genius series to coincide with the brand’s expanded launch in 2016.

In addition, GBI is developing three new properties included in the agreement, which will be announced in the coming months alongside catalog titles.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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