Secret life of pets
Consumer Products

NBCUniversal debuts The Secret Life of Pets CP program

Anchored by global master toy partner Spin Master, NBCUniversal Brand Development has revealed its star-studded consumer products lineup for the upcoming 3D film The Secret Life of Pets.
February 19, 2016

Anchored by global master toy partner Spin Master, NBCUniversal Brand Development has revealed its star-studded consumer products lineup for the upcoming 3D film The Secret Life of Pets, which hits theaters July 8.

Spin Master’s range is comprised of traditional plush and figures, as well as interactive and motorized toys (pictured) for kids four and older.

Other leading licensees that will help bring the characters to life off-screen are Random House (publishing), Wonder Forge (games), Ty (beanie babies), KidDesigns (home electronics), Franco (bedding), Open Road (wall décor), Hybrid Jem (sweatshirt), Mad Engine Apparel (t-shirts), Her (jewelry), High Point Socks (socks), Unique (party accessories), Deco Pac (cake decorations), Alex Brands (activities, crafts), Bulls I (trading cards, magnets, stickers, tattoos), Colorforms Brand (activity sets), Disguise/Jakks Pacific (costumes), Dynacraft (bicycles), Funko (collectibles), Pro Link (toys, games, furniture), Ravensburger (puzzles), Tin Box (collectibles, gifts), The Wish Factory (novelty), What Kids Want (craft/hobby games, musical instruments, inflatables) and Winning Moves (games).

All products from the cross-category product line will be available at retailers globally this summer.

Additionally, another key partner on the IP is PetSmart, which is the exclusive retailer for all The Secret Life of Pets pet products. The collection features pet apparel, plush and rope squeaker toys, as well as cat and dog beds.

The Secret Life of Pets is the fifth fully animated feature film collaboration between Illumination Entertainment and Universal Pictures. Starring the voices of comedians Louis C.K., Kevin Hart, Dana Carvey, Bobby Moynihan and more, the comedy follows the lives of pets after their owners leave for work or school each day.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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