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Sprout president Sandy Wax steps down

Sprout president Sandy Wax is departing from her position after working for more than a decade at the 24-hour preschool network.
February 11, 2016

Sprout president Sandy Wax is departing from her position after working for more than a decade at the 24-hour preschool network.

Wax, who spent spent seven years at Disney ABC Cable Networks before joining Sprout in 2005, oversaw all day-to-day operations for the  net, including cross-platform programming strategy, development and production, new business initiatives, digital, marketing, research and communications, as well as the programming strategy for the NBC Kids Saturday morning broadcast block.

Wax was instrumental in transitioning Sprout from a joint-venture between Comcast/NBCUniversal, HIT Entertainment, Sesame Workshop and PBS into a fully owned entity of NBCU Cable Entertainment in 2013.  She also ushered Sprout into becoming an originals-focused network, overseeing such recent series launches as Floogals and Nina’s World.

Her departure from the network is timed with Sprout’s move to join Bravo, E!, Oxygen and Esquire Network under the Lifestyle Networks banner, reporting to Frances Berwick. Since it targets both moms and kids, Sprout was viewed as a natural demographic complement to the other Lifestyle networks.

Wax’s last day at Sprout is tomorrow, and her replacement has yet to be announced.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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