Oregon’s Night & Day Studios, home to the popular Peekaboo Barn preschool app, has forged two consumer product licensing deals for its flagship brand.
Vermont-based toy company Rich Frog will introduce a line of Peekaboo Barn plush toys in time for the 2016 holiday season. The plush versions will resemble many of the Peekaboo Barn characters, and the dolls will be created in collaboration with the Night & Day Studios creative team.
Additionally, specialty print-on-demand retailer Zazzle has launched a Peekaboo Barn boutique featuring the cast of friendly farm animals across a variety of customizable product categories for children and adults.The Peekaboo Barn boutique has customizable, print-on-demand posters, stickers, backpacks, lunch boxes, water bottles, t-shirts and blankets.
Rich Frog and Zazzle join Candlewick Press in the growing consumer products licensing program for Peekaboo Barn, which first launched in 2008 and helped usher in a new era of early childhood apps. Candlewick Press published the Peekaboo Barn board book with flaps this past fall.
Night & Day Studios will continue to actively seek partners to join the Peekaboo Barn licensing program, which took off in 2014, in categories such as wooden toys, games and puzzles, bath and feeding, apparel and decor.