In a bid to keep pace with curated content leaders Netflix and Amazon, Houghton Mifflin Harcourt has secured 58 original children’s productions for its all-new interactive SVOD learning app Curious World.
The new learning videos from up-and-coming creators are packaged within six original short-form series (three animated and three live-action) and are expected to roll out on the platform over the next six weeks.
Moonlight Storytime, an animated series that celebrates the magic of books and classic fables, and Get Crafty (pictured), a live-action how-to arts & crafts program, are the first two series to launch and can be previewed on the Curious World app and its YouTube channel.
The additional four series are animated language-learning series Jingle Bilingual, music video series A Rhino Named Paul, hybrid how-to costume series Recycled Superheroes and aspirational mini-doc series Let’s Go to Work.
All of the videos featured in Curious World are built on eight key early-learning principles—science, math, language and literacy, health and wellness, creative expression, social emotional, executive function and family community.
The new additions bring the app’s total number of licensed and original titles to more than 600 since launching last October, and the app also features more than 50 games.
Third-party content providers include National Geographic, Storybots, Caspar Babypants, PBS Digital Studios, Radical Sheep and Young Rembrandts.
Curious World is currently available as an iOS app on the US App Store. A free download provides users with sample content and features, while a US$9.99 monthly or US$79.99 yearly subscription options offers the fully customized content experience.
More information about Curious World’s strategies will be presented by Caroline Fraser, Houghton Mifflin Harcourt’s VP of program development and acquisitions, at Kidscreen Summit in Miami on February 9 during her “30 Minutes with…” session.