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Consumer Products

Thomas Edison’s Secret Lab to experiment on stage

Genius Brands International has licensed the rights to its new science-themed series to Mills Entertainment, which will create and produce a live show based on the property.
January 29, 2016

Genius Brands International has licensed the rights to its new science-themed animated series Thomas Edison’s Secret Lab to Mills Entertainment, which will create and produce a live show based on the property.

The touring show will feature an array of original music created, written and produced by renowned music industry producer Ron Fair and his wife Stefanie Fair. It will also showcase the series’ characters, STEM-curriculum and demonstrate how much fun science can be.

The Brad Simon Organization is handling all tour booking, and the show is expected to run in major American cities in 2017.

In other news, GBI is launching a toy line from Thomas Edison’s Secret Lab master toy partner Wicked Cool Toys this fall, as well as mobile apps, games, activity kits, apparel, publishing and an in-school curriculum program next year.

GBI also recently sold US$4.3 million in stock to raise cash for working capital purposes such as brand marketing, licensing expansion and the acquisition and development of new properties.

Thomas Edison’s Secret Lab launched in the fall on US public TV and also airs on GBI’s recently launched Kid Genius channel on Comcast’s Xfinity on-demand platform, Discovery Kids (Asia) and Da Vinci Learning (Russia, Turkey, Africa, CEE). NCircle Entertainment, meanwhile, has North American home entertainment rights.

The story follows 12-year-old science prodigy Angie (and her science club) who accidentally finds Thomas Edison’s Secret Lab, including two of his last inventions—a hologram that brings him to life and a VR machine that lets them go anywhere.

GBI created and produced the 26 x half-hour series in association with Georgia Public Broadcasting. It is distributed by American Public Television.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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