GromSocial2
Kid Insight

Dubit researchers to glean insight from Grom Social’s audience

With 2.3 million registered users, teen social media network Grom Social has partnered with UK-based market research firm Dubit to launch an analytics platform to create client-tailored surveys for advertisers and agencies.
January 26, 2016

With 2.3 million registered users, teen social media network Grom Social has partnered with UK-based market research firm Dubit to launch an analytics platform to create client-tailored surveys for advertisers and agencies.

The jointly-managed research program will essentially turn Grom Social’s membership base into an analytics-gathering community for family-friendly entertainment and consumer products brands. Currently, the COPPA-compliant site offers its users access to original content and live-chat options. Featuring a blend of social networking, games, entertainment, videos and articles, the kids-only site requires parental permission to become a member.

The research derived from kids and their parents will be designed and evaluated by Dubit, which provides strategies to youth market advertisers across the full spectrum of entertainment and consumer products, including such clients as BBC, Mattel, Viacom, PBS KIDS and Turner Broadcasting.

The deal signifies continued growth for Grom Social, which was founded in 2012 by Zach Marks, who was just 11 years old at the time. Over the past year, the network has more than doubled its subscription base, while welcoming Warner Bros. Animation and ex-FremantleMedia Kids & Family boss Sander Schwartz  as its president this past September.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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