The Powerpuff Girls-Cartoon Network
Consumer Products

Cartoon Network taps Pacific Licensing Studio in Asia

Cartoon Network Enterprises, the L&M arm of Turner Broadcasting System Asia Pacific, has appointed Singapore's Pacific Licensing Studio to rep its consumer products division in Southeast Asia.
January 26, 2016

Cartoon Network Enterprises, the L&M arm of Turner Broadcasting System Asia Pacific, has appointed Singapore-based brand manager Pacific Licensing Studio to rep its consumer products division in Southeast Asia.

The pact between CNE and Pacific Licensing Studio spans major Southeast Asian markets such as Taiwan, Thailand, Singapore, Malaysia, Indonesia and the Philippines. Pacific Licensing Studio also represents Cartoon Network’s sister company, Warner Bros. Consumer Products, in the region.

Through the partnership with CNE, Pacific Licensing Studio will steer the regional licensing business for powerhouse franchises such Adventure Time, as well as the revamped Ben 10 and The Powerpuff Girls properties, both of which have rebooted TV series and brand new CP programs launching by 2017.

Combined, Cartoon Network’s boy-skewing Ben 10 and girl-targeted The Powerpuff Girls franchises have generated more than US$7 billion in global retail sales¬†(US$4.5 billion and US$2.5 billion, respectively).

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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