Kate & Mim-Mim key art May 15
Consumer Products

Kate & Mim-Mim gets European toy distributor

Just Play, master toy licensee for girls preschool property Kate & Mim-Mim, has tapped The Giochi Preziosi Group to distribute its new range of toys in major European markets.
January 25, 2016

Boca Raton, Florida’s Just Play, master toy licensee for girls preschool property Kate & Mim-Mim, has tapped The Giochi Preziosi Group to distribute its new range of toys in major European markets.

The Italian company will distribute Just Play’s toy range in the UK, Germany, France, Italy, Spain, Portugal and Turkey. A UK rollout is slated for summer, followed by other territories beginning in the fall.

Aimed at girls aged two to five and inspired by a real girl and her toy, Kate & Mim-Mim follows the imaginative adventures of Kate and her toy rabbit Mim-Mim, who travel to the fantasy world of Mimiloo where Mim-Mim comes alive as a larger-than-life bunny. In each ep, Kate, Mim-Mim and their friends discover new places and embark on adventures to help Kate solve a problem she encountered in the real world.

Created by the husband and wife team of Scott and Julie Stewart, Kate & Mim-Mim launched in 2014 to strong ratings on CBeebies (UK), Disney Junior (US) and Super RTL (Germany).

FremantleMedia Kids & Family Entertainment, which holds worldwide licensing rights and TV distribution rights for the IP outside of Canada, has since sold the series to 120 territories, including Lagardère channels (France), Cartoonito (Italy), Clan (Spain), Panda (Portugal) and Disney Junior (additional European and Asian territories).

FMKFE also recently signed a number of licensing agents and licensees for the property, which bowed its second season (23 x 22 minutes) on Disney Junior in the US in late 2015 ahead of a global rollout.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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