Mister Maker with Brushes
Consumer Products

Zodiak crafts new Mister Maker brand identity

Zodiak Kids has updated its hit arts & crafts IP Mister Maker, secured a three-year renewal with licensee Creativity International and signed two new UK-based licensing partners for the brand in 2016.
January 21, 2016

Zodiak Kids has updated its hit arts & crafts IP Mister Maker, secured a three-year renewal with licensee Creativity International, and signed two new UK-based licensing partners for the brand in 2016.

For Creativity International, the renewal extends a relationship it’s held with the brand since the Mister Maker TV series launched on CBeebies seven seasons ago.

As for new licensees, textile company Add Trading is set to create a new Mister Maker product range using air-drying clay, modelling clay and dough, hydro and ironing beads, and jewelry kits. Meanwhile, toucanBox, which ships personalized arts & crafts kits to consumers across the UK, is adding subscription-based Mister Maker kits to its product range. Zodiak Kids will also introduce a rebranded and refreshed Mister Maker line at UK retailers this spring.

After the show’s seventh season Mister Maker’s Arty Party debuted on CBeebies in December, it became the second-highest performing series for four- to six-year-olds on the channel in 2015.

Additionally, ABC Australia recently bought TV and DVD rights to the new season and renewed its rights to all existing seasons, and a third Mister Maker live tour is headed to Australia and New Zealand later this year. A 100-show Mister Maker tour, produced by Evolution Productions, is currently underway in the UK, and BBC Worldwide has inked three-year renewals for all previous seasons of the TV show for its feeds in Asia, Poland and Africa.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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