Zodiak Kids has updated its hit arts & crafts IP Mister Maker, secured a three-year renewal with licensee Creativity International, and signed two new UK-based licensing partners for the brand in 2016.
For Creativity International, the renewal extends a relationship it’s held with the brand since the Mister Maker TV series launched on CBeebies seven seasons ago.
As for new licensees, textile company Add Trading is set to create a new Mister Maker product range using air-drying clay, modelling clay and dough, hydro and ironing beads, and jewelry kits. Meanwhile, toucanBox, which ships personalized arts & crafts kits to consumers across the UK, is adding subscription-based Mister Maker kits to its product range. Zodiak Kids will also introduce a rebranded and refreshed Mister Maker line at UK retailers this spring.
After the show’s seventh season Mister Maker’s Arty Party debuted on CBeebies in December, it became the second-highest performing series for four- to six-year-olds on the channel in 2015.
Additionally, ABC Australia recently bought TV and DVD rights to the new season and renewed its rights to all existing seasons, and a third Mister Maker live tour is headed to Australia and New Zealand later this year. A 100-show Mister Maker tour, produced by Evolution Productions, is currently underway in the UK, and BBC Worldwide has inked three-year renewals for all previous seasons of the TV show for its feeds in Asia, Poland and Africa.