UK-based indie media company and rights owner Coolabi Group has appointed two European licensing agents for children’s fantasy book series Beast Quest, marking the IP’s first foray into the region’s licensing realm.

M.J.A. Licensing will rep the property in France and Belgium, while The Evolution of Licensing is now looking after Italy. Both agents plan to develop partnerships with licensees and retailers across all categories, and will look to capitalize on the brand’s global recognition.

TheBeast Quest book series, which consists of more than 100 titles from author Adam Blade, is published by Orchard Books and has sold more than 15 million copies worldwide. Additionally, the Beast Quest app, launched in March 2014 by Coolabi Group and free online games platform Miniclip, currently has more than six million downloads.

Coolabi Group also recently signed a co-development deal with Zodiak Kids Studios for a spinoff CGI-animated action/adventure series called Sea Quest (26 x 22 minutes), which is aimed at kids six to 11.