Warner Bros. Consumer Products has tapped former Quicksilver EVP Pam Lifford as its new president to replace Brad Globe, who is stepping down in February after more than 10 years overseeing the division.

Lifford is a 25-year industry veteran who rose through the ranks at Disney over 12 years to become EVP of consumer products. She starts in her new role at WBCP on February 1.

In her new remit, Lifford will oversee all business functions, including domestic and international licensing, worldwide marketing, business and legal affairs, finance and retail business development for several hit global entertainment franchises.

Lifford will work directly with Diane Nelson, president of DC Entertainment and WBCP and president and COO of Warner Bros. Interactive Entertainment, and the WBCP executive team to capitalize on WB’s’ upcoming slate of film, television and animation properties driven by DC Entertainment, Harry Potter and other classic characters.

She will also aim to identify new opportunities within the studio’s vast content library, and work with colleagues at Turner via Cartoon Network and Boomerang to support and build the company’s overall kids businesses.

In other recent WBCP news, Barry Ziehl has moved to Warner Bros. Entertainment as SVP of public affairs and strategics initiatives, after spending a decade as SVP of worldwide public relations and marketing for WBCP.