Turner International Asia Pacific has promoted CCO Mark Eyers to SVP amid a significant period of growth in the region for the company’s kids brands.
In his new role, based in Hong Long, Eyers will be responsible for bolstering multiplatform brand strategies for Cartoon Network, Boomerang, Toonami and POGO. He will also recognize and develop new animation talent locally, regionally and internationally while leading new channel development.
Under his watch, Cartoon Network has become the number one international kids pay-TV channel in the region, according to Nielsen, and new original international productions including Monster Beach and Exchange Student Zero have experienced successful growth.
Prior to joining Turner International Asia Pacific’s creative services team in 2004, Eyers was VP of kids content, where he tasked with integrating the original production and development unit for all Turner kids brands within the programming division.
The promotion follows a series of changes that Turner Asia Pacific made to its distribution team in June in order to support the growing demand for its kidnets in the region.