Consumer Products

Nickelodeon ups execs to help boost its toy biz

Industry veterans Jennifer Caveza (pictured) and Jon Roman have been promoted by Nickelodeon to lead its consumer products division's toys and business development group.
January 6, 2016

Industry veterans Jennifer Caveza (pictured) and Jon Roman have been promoted by Nickelodeon to lead its consumer products division’s toys and business development group.

Caveza, who was previously VP of toys and games, is now SVP of toys and business development, while Roman, former VP of boys toys and business development, is now SVP of the same division.

In their new roles reporting to Nick CMO and president of consumer products Pamela Kaufman, Caveza and Roman will be tasked with creating and exploiting new business and licensee opportunities, managing existing partnerships, and helping to maintain and expand the company’s footprint in key categories including consumer electronics, arts & crafts, sporting goods and ride-ons.

In her most recent role, Caveza managed Nick’s global master toy license with Mattel, which includes a multi-year, multi-property preschool portfolio with Fisher-Price and several construction lines with Mega. She also oversaw all master toy partnerships for SpongeBob SquarePants, managed business aspects of hit preschool property PAW Patrol, and grew Nick’s arts & crafts, ELAs, plush, ride-ons and vehicles and games businesses.

Prior to Nick, Caveza held senior executive roles at Mattel, Fisher-Price and Jakks Pacific.

JonRomanIn his previous remit at Nick, Roman managed the global master toy license with Playmates Toys for the hit series Teenage Mutant Ninja Turtles, as well as oversaw product development with Mega for TMNT construction toys. He continues to be responsible for growing the company’s sporting goods and consumer electronics categories.

Before joining Nick, Roman most recently served as VP and divisional merchandise manager for Toys”R”Us’s core toy division after holding senior positions at Playmobil and Meccano.

The new promotions come on the heels of Nickelodeon Consumer Products strengthening its retail development team with three new appointments, including upping Jose L. Castro from VP to SVP of retail development.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at


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