10.CartoonNetworkEMEA
Consumer Products

Cartoon Network Enterprises taps licensing agent for Russia, CIS

Cartoon Network Enterprises EMEA has named Megalicense International as its licensing agent for Russia and the CIS region, where brands like Ben 10 and Adventure Time are being primed for more exposure.
December 18, 2015

Cartoon Network Enterprises EMEA has named Moscow-based Megalicense International as its licensing agent for Russia and the CIS region, effective January 1.

Under the agreement, Megalicense will build and manage the official licensing programs for Cartoon Network’s portfolio of original animated properties in Russia and CIS territories. Megalicense will also promote, assist and expand Cartoon Network’s existing L&M business in the region.

Key global Cartoon Network brands for Megalicense include The Powerpuff Girls, Ben 10 and Adventure Time.

Megalicense has scored a number of leading kids licenses as of late, including eOne’s Ben and Holly’s Little Kingdom (Russia, Ukraine), Nelvana and Spin Master’s Little Charmers (Russia, CIS), as well as WBCP’s portfolio (Russia, CIS).

Cartoon Network, meanwhile, has also been busy in the past few months, recently launching its Cartoon Network Anything app in Southeast Asia and greenlighting a slate of Aussie originals.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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