The licensing deals for Steven Spielberg’s big-screen adaptation of Roald Dahl’s The BFG are continuing to roll in for agent Entertainment One, which has signed new European partners across games, apparel, nightwear and confectionery.
Joining the list of licensees releasing The BFG merch at retail next summer to coincide with the film’s July 22 launch in the UK are Blues (leisurewear), Winning Moves (Monopoly board game), C&M Licensing (nightwear, underwear and socks) and Kinnerton (confectionery). eOne has also appointed Dubai-based creative agency Imagin8 to manage cross-category free-standing display unit solutions at retail.
Earlier this year, eOne secured the pan-European licensing rights for The BFG movie, and the company will be distributing the film in the UK.
The release of The BFG’s first trailer last week prompted the start of an eight-month marketing campaign for the film, which tells the story of a young girl and the Giant who introduces her to the wonders and perils of Giant Country. The film adaptation is based on a script by the late Melissa Mathison, who wrote the screenplay for Spielberg’s E.T.