Nickelodeon has upped Keith Dawkins to EVP of TeenNick and Nicktoons, where he will lead operations for the tween- and teen-targeted networks.

Dawkins will also continue to oversee the group’s recently launched programming initiatives: The Splat on TeenNick and Nicktoons’ NickSports. Dawkins will mine further programming and partnership opportunities for The Splat and deepen Nickelodeon’s relationships with sports leagues and athletes for content and marketing opportunities for NickSports.

Newly launched The Splat is a multiscreen content destination for Millennials that also includes seven social media platforms and a dedicated website featuring the most popular Nick content from the ’90s and beyond. Nicktoons’ NickSports, meanwhile, is a primetime programming block for sports fans that features original and acquired long- and short-form content from professional sports athletes and leagues like MLB, MLS, NASCAR, NFL and PGA.

Dawkins previously served as SVP and GM for Nicktoons and TeenNick. In that role, he developed a variety of partnerships with such companies as Marvel Animation, FremantleMedia, Lionsgate, LEGO and the National Football League (NFL) designed to bring new content to the networks. The former Fox News Channel producer joined Nickelodeon in 2003 as VP and GM of Nicktoons.