Shopkins’ UK distributor Flair and licensing agent Bulldog Licensing have signed a new deal to extend product offerings to complement the current toy range.
The agreement between the two companies will see Flair develop a wide range of new products, including Cool Cardz and Shaker Maker items, as well a new line of plush. The new products will hit shelves across Ireland and the UK by spring 2016 then rollout across Europe.
One of the hottest new brands in Europe, the expansion of Flair’s Shopkins merchandise adds to the its existing offerings across categories such as apparel, publishing, bedding, arts&crafts, annuals, games, poster and amusement plush.
The collectible grocery-themed brand from Australia’s Moose Toys has sold more than 100 million units worldwide and its collection of YouTube videos have garnered 36 million views.
Winner of the best licensed toy/game at the recent Licensing Awards 2015 event in the UK, Shopkins has bagged licensees across the UK and North America. In addition, Nelvana Enterprises is developing a TV series based on the IP.