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Winx Club stars in new eBook series

Building on its mobile strategy, Rainbow's popular Winx Club brand is featured in a new interactive eBook series that's launched in the iBook Store and Google Play.
November 23, 2015

Building on its mobile strategy, Rainbow’s popular Winx Club brand has inspired a new interactive eBook series that’s launched in the iBook Store and Google Play and published by Italian digital developer PubCoder.

The first eBook to come out of the new Read&Play series, formatted in EPUB3, is The Enchanted Concert, which can be downloaded for free on smartphones and tablets from the Winx Club website. Subsequent eBooks – and there will be 10 in total – will be available for €2,99 (US$3.17) apiece.

Aimed at young kids, the interactive books are available in English and Italian and feature puzzles, coloring and drawing, karaoke singing and customized  Winx Club wardrobes and hairstyles.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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