Consumer Products

2016 Toy of the Year finalists revealed

The Toy Industry Association has revealed the 84 finalists for the coveted 2016 Toy of The Awards, and with little surprise, the Star Wars force can be felt across most of the 12 categories.
November 17, 2015

The Toy Industry Association (TIA) has revealed the 84 finalists for the coveted 2016 Toy of the Year Awards, and with little surprise, the Star Wars force can be felt across most of the 12 categories.

Commonly referred to as the Oscars of the toy industry, voting is now open to consumers via www.toyawards.org, where they can choose their favorite brands and win exclusive prizes.

This year’s nomination committee comprised more than 40 mass/specialty retail buyers, youth experts, academics and journalists, who together selected the finalists from more than 700 toys submitted by more than 200 companies.

A similar group of mass/speciality toy retailers, media, TIA members and consumers will select TOTY winners in each category (the People’s Choice award will be strictly based on consumer votes), with the announcement taking place on February 12 during the kickoff event for the 113th annual New York Toy Fair.

The celebration will also feature the induction of Disney CEO and chairman Bob Iger into the Toy Industry Hall of Fame, as well as other activities commemorating the TIA’s 100th anniversary.

The 2016 TOTY finalists by category are:

  • Bunchems (Spin Master)
  • Chocolate Pen (Skyrocket Toys)
  • Roominate Amusement Park (Roominate)
  • Shrinky Dinks Bake & Shape 3D Jewelry (Alex Brands)
  • Strand Bands Designer Set (The Bridge Direct)
  • Upcycling: Garbage to Glam (Fashion Angels)
  • Yummy Nummies (Blip Toys)


  • Air Hogs Millennium Falcon Quad (Spin Master)
  • Hot Wheels Ultimate Garage (Mattel)
  • LEGO Star Wars: The Force Awakens Millenium Falcon (The Lego Group)
  • Nerf N-Strike Modulus ECS-10 Blaster (Hasbro)
  • Sky Viper Video Streaming Drone V950STR (Skyrocket Toys)
  • Star Wars Bladebuilders Jedi Master Lightsaber (Hasbro)
  • XPV Hulk Smash RC by Jakks Pacific


  • Disney Infinity 3.0 Edition (Disney)
  • Hello Barbie (Mattel)
  • Kidizoom Action Cam (VTech)
  • Skylanders SuperChargers (Activision Publishing)
  • Stikbot Studio (Zing)
  • View-Master Virtual Reality Viewer (Mattel)
  • Wonder Workshop Dash Robot (Wonder Workshop)


  • Foundation Chemistry Kit (Yellow Scope)
  • Gears!Gears!Gears! Build & Bloom Building Set (Learning Resources)
  • Kids First Physics Lab (Thames and Kosmos)
  • Magnets in Motion 61Pc set (Magformers)
  • Mighty Makers Fun on the Ferris Wheel by (K’nex Brands)
  • Number Lovin’ Oven (LeapFrog Enterprises)
  • Vex Robotics Robotic Arm (Hexbug)


  • Choice Words (MindWare)
  • Chrono Bomb (Patch Products)
  • Lego Dimensions (Warner Bros. Interactive Entertainment)
  • Pie Face Game (Hasbro)
  • Rush Hour Shift (ThinkFun)
  • Three Little Piggies (Smart Toys and Games)
  • Woo! (Fat Brain Toy Co.)


  • Disney’s Frozen Sing-A-Long Elsa (Jakks Pacific)
  • Furreal Friends Starily, My Magical Unicorn (Hasbro)
  • Girl Scouts Cookie Oven (Wicked Cool Toys)
  • Nancy B’s Science Club Black Light Illuminator & Nature’s Mysteries Journal (Educational Insights)
  • Nerf Rebelle Arrow Revolution Bow (Hasbro)
  • Shopkins Scoops Ice Cream Truck (Moose Toys)
  • Zoomer Kitty (Spin Master)


  • Bright Beats Dance & Move BeatBo (Fisher-Price)
  • Bright Beats Smart Touch Play Space (Fisher-Price)
  • Fold ‘N Go Elephant Toy (Playskool)
  • Lil Ocean Explorers 3-in-1 Adventure Course (Little Tikes)
  • Play All Day Elmo (Playskool)
  • Rolligo (Fat Brain Toy Co.)
  • Storytime Theater (Tech 4 Kids)


  • Flipsies Sandy’s House & Ocean Cruiser (VTech)
  • i-loom (Wooky Entertainment)
  • Laser Maze Jr. (ThinkFun)
  • Makey Makey Classic (JoyLabz)
  • Meccanoid G15 (Spin Master)
  • MiPosaur (WowWee)
  • Star Wars Science – Jedi Force Levitator (Uncle Milton Industries)


  • Firetek Rocket (Zing)
  • Maisto Tech Rock Crawler 3XL (Maisto – Bburago)
  • Micro Mini2Go (Micro Kickboard)
  • Nerf Rebelle Super Soaker Tri Threat Crossbow (Hasbro)
  • Nerf Super Soaker Floodfire Water Blaster (Hasbro)
  • R2-D2 Bubble Machine (Imperial Toy, pictured)
  • Razor GFD Fury (Razor USA)


  • Design & Drill Brightworks (Educational Insights)
  • Doc McStuffins Pet Vet Checkup Center (Just Play)
  • Guidecraft IO Blocks 114 Piece Set (Guidecraft)
  • Miles from Tomorrowland Stellosphere (Tomy International)
  • PlayTape (InRoad Toys)
  • Razor Jr. Lil’Crazy (Razor USA)
  • Uptown Espresso Kitchen (KidKraft)


  • Jurassic World (Universal Partnerships & Licensing)
  • Minions (Universal Partnerships & Licensing)
  • Nerf (Hasbro)
  • Paw Patrol (Spin Master)
  • Shopkins (Moose Toys)
  • Skylanders SuperChargers (Activision Publishing)
  • Star Wars (Disney/Lucasfilm Licensing)


  • Boogie Board Play n’ Trace Doodle Pad (Kent Displays)
  • Nursery Time Elmo (Gund)
  • Sleepy Seas Sound & Lights Whale (Gund)
  • SpinAgain (Fat Brain Toy Co.)
  • SuperMax the Turtle (Cloud b)
  • Tumble Trax Magnetic Marble Run (Learning Resources)
  • Worry Eaters (The Haywire Group)



About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.


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