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Boomerang lands in Korean market

Cartoon Network's companion kids channel Boomerang is set to make its Korean debut in more than 15 million homes on major cable and IPTV platforms on November 14.
November 11, 2015

Cartoon Network’s companion kids channel Boomerang is set to make its Korean debut in more than 15 million homes on major cable and IPTV platforms on November 14.

Aimed at kids aged four to nine and their families, the channel will be available in Korean and will offer exclusive content, such as new episodes of Warner Bros. Studios’ The Tom and Jerry Show, Looney Tunes and Scooby-Doo, as well as a raft of new shows and episodes from upcoming series Wabbit—A Looney Tunes Production¬†and Bunnicula.

The channel will also feature a slate of Korean content, and parent company Turner Broadcasting will continue to seek local animation partnership opportunities, such as the network’s recently announced and largest-ever Korean animation project, Beat Monsters, a co-pro with Synergy Media and Studio Goindol.

A Korean-language microsite will also be available, and plans are in the works to localize Boomerang Watch and Play, an Asia Pacific-based video and gaming app.

Currently available in the region across Southeast Asia and Australia, Boomerang’s Korean launch is seen as a key milestone for Turner Broadcasting, which revamped the all-animation channel over the past year with a range of hit titles.

Boomerang’s Asia Pacific lineup now includes popular shows like The Garfield Show, Pink Panther and Pals, Strawberry Shortcake, Mr. Bean: The Animated Series, Inspector Gadget, Turbo: FAST and two¬†Dragons series: Defenders of Berk and Riders of Berk.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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