Build a bear
Consumer Products

Build-A-Bear Workshop gets personal with PercyVites

A new partnership between custom video producer PercyVites and US retailer Build-A-Bear Workshop will let kids create their very own personalized digital furry friends.
October 28, 2015

A new partnership between custom video producer PercyVites and US retailer Build-A-Bear Workshop will let kids create their very own personalized digital furry friends.

Build-A-Bear  is also relaunching its Build-A-Party website that will allow users to book private parties inside Build-A-Bear Workshop stores and access PercyVites personalized digital offerings.

PercyVites launched last October, and the service allows kids to insert their own pictures, party details and messages directly into clips from their favorites series to create products like custom invitations or thank-you notes.

In June, PercyVites added Lalaloopsy and Tickety Toc to its digital party platform, which also includes popular licensed characters like Arthur, Franklin, Johnny Test, Caillou and Max & Ruby.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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