MutantBusters2
Consumer Products

Mutant Busters bursts onto Neox Kidz

Toy-based animated comedy Mutant Busters from European entertainment company Planeta Junior is set to debut in Spain on Neox Kidz (Atresmedia) on October 31.
October 23, 2015

Toy-based animated comedy Mutant Busters from European entertainment company Planeta Junior is set to debut in Spain on Neox Kidz (Atresmedia) on October 31.

Co-produced by Spanish toyco Famosa and animation studio Kotoc, in collaboration with Neox Kidz, the 52 x 11-minute series for six- to eight-year-olds follows the adventures of a group of humans known as La Résistance who are forced into battle against stinking mutants in an apocalyptic setting after a major toxic gas explosion divided Earth.

Neox Kidz kicked off a TV and web marketing campaign in mid-August encouraging kids to join La Résistance, and a week before its Neox Kidz premiere, viewers will be able to catch a special first series webisode of Mutant Busters on Atresmedia Televisión.

Launched as a transmedia IP with the expertise of Kotoc, the last three minutes of each episode are formatted as a vlog entry and can be aired separately as a webisode.

Plans are also in the works to expand the property into apps and augmented reality experiences while Famosa rolls out a toy line.

Planeta Junior holds worldwide rights to the property, both for TV and licensing.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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