UK-based senior TV exec Victoria Powell has joined forces with London mayor Boris Johnson, the London Enterprise Panel and Creative Skillset to launch Indielab, a new TV accelerator program that will give small and startup London-based indies the chance to pitch for up to US$3 million in private equity investment per company and business training.

The first program, which is looking for applications from companies across all genres and sectors of the industry, will provide up to 15 prodcos with the opportunity to pitch for the funding and masterclass/workshop training.

Companies will be able to apply to the program via www.weareindielab.co.uk in December, but can register their interest now on the site.

Eligible companies must be based in London with up to US$7.7 million in turnover and currently producing TV content for UK broadcasters.

Successful applicants will be announced in January 2016, and the chosen companies will nominate two employees to participate in the program which will run from March to May 2016.

Before founding Indielab, Powell was a consultant and media adviser for the Shadow Minister for Media and Communications, an advisor for the London Borough of Haringey, and the co-founder of Be Good Films (Tony Blair Rock Star).