Consumer Products

Top 1,000: Amazon predicts the hottest toys of the holidays

In line with predictions recently revealed by Toys 'R' Us, online retail powerhouse Amazon boils down this year's top trends to STEM, dinosaurs, Star Wars gear and retro toys, and the company has turned to its experts - and data - to curate a list of more than a thousand toys.
October 15, 2015

Amazon is the latest retailer to weigh in on this year’s holiday toy predictions with the release of its curated list of more than a thousand items for kids.

In line with toy trend predictions revealed by competitor Toys ‘R’ Us late last month, the online retail powerhouse boils down this year’s top trends to STEM-related toys, dinosaurs, Star Wars gear and retro toys.

Amazon foresees toys related to science, technology, engineering, and math (STEM) continuing to grow in popularity as parents look for ways to get their kids excited about learning. Earlier this year, Amazon launched a STEM Toys & Games Store, which features the Learning Resources Primary Science Telescope (pictured), Meccano MeccaNoid G15 KS and the Thames & Kosmos Remote-Control Machines, among others.

The box office will also continue to impact the toy shelf, particularly as it relates to Star Wars - products like the Star Wars Jedi Master Yoda Toy and Play-Doh Star Wars Millennium Falcon are already proving to be big sellers. Jurassic World and the holiday release of Disney’s Good Dinosaur is also feeding interest in dinosaur toys like the Playskool Heroes Jurassic World Dino Tracker and WowWee MiP Robot Miposaur.

Retro-themed toys and games are also hot items on Amazon, and the company has deemed classic arts & crafts kits like the Spirograph Deluxe Kit and ride-ons like the Radio Flyer Deluxe Steer and Stroll Trike as big-ticket items this holiday season.

And in letting data do more of the talking, Shopkins has been on the rise in 2015, becoming one of the top-searched terms among Amazon customers in its Toys & Games Store. Other contenders include the Anki OVERDRIVE Starter Kit and Fisher-Price Bright Beats Dance & Move BeatBo. Meanwhile, some of the most-wished for toys and games on this year include the Syma X5C Explorers 2.4G 4CH 6-Axis Gyro RC Quadcopter With HD Camera, Funko POP! Marvel: Dancing Groot Bobble Figure, Mega Bloks First Builders Big Building Bag, VTech Sit-to-Stand Learning Walker, LEGO Minecraft playset  and board game Ticket to Ride.

Additional toys making the Amazon holiday toy list include:
• Playskool Sesame Street Play All Day Elmo
• Crayola Easy Animation Studio
• Paw Patrol – Paw Patroller
• Girl Scouts Cookie Oven
• WowWee MiP Robot Miposaur
• Fisher-Price Bright Beats Dance & Move BeatBo
• Fisher-Price Nickelodeon Blaze and the Monster Machines Super Stunts Blaze
• Barbie Pop-Up Camper Vehicle
• Frozen Sing-A-Long Elsa Doll
• Magic: The Gathering Arena of the Planeswalkers Game
• Hot Wheels Ultimate Garage Playset
• View-Master Virtual Reality Starter Pack
• Miles From Tomorrowland Stellosphere
• Playmation Marvel Avengers Starter Pack Repulsor

And toys available exclusively from Amazon include:
• Disney Frozen Anna Doll, Sven and Sleigh Gift Set
• Disney Frozen Karaoke
• Monster High Draculaura Collector Doll
• Learning Resources New Sprouts Complete Play Food Set
• Learning Resources Pretend and Play Cash Register, Pink
• Fisher-Price Little People Disney Princess Musical Dancing Palace Gift Set
• Fisher-Price Thomas the Train Wooden Railway Christmas Crossings
• Zoomer Kitty, Midnight
• FurReal Friends Flurry, My Baby Snow Leopard Pet
• Lincoln Logs Lake Union Lodge Toy
• Tinker Toys Little Constructor’s Building Set
• K’NEX 100 Model Imagine Building Set
• McFarlane Toys Halo 5: Guardians 10″ Spartan Locke Figure (Un-Helmeted Version)
• Baby Genius Musical Train

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at


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