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Consumer Products

Viz Media primes Europe for Yo-kai Watch licensing growth

Viz Media Europe has appointed UK agency Bulldog Licensing and German brand management company m4e to rep Japanese anime sensation Yo-kai Watch in the UK and German-speaking territories, respectively.
October 8, 2015

Paris-headquartered distributor Viz Media Europe has appointed UK agency Bulldog Licensing and German brand management company m4e to rep Japanese anime sensation Yo-kai Watch in the UK and German-speaking territories, respectively.

New broadcast deals are also imminent in the UK and Germany with two yet-to-be named networks.

Since debuting in Japan in 2014, the Dentsu, Level-5 and TV Tokyo co-production has been a hit across TV, gaming and consumer products markets with more than US$2 billion in retail sales to date.

Based on Level-5′s Nintendo 3DS videogame franchise of the same name, adventure/comedy series Yo-kai Watch follows an average boy, Nate, who discovers he has the ability to communicate and solve everyday problems with mysterious and mischievous creatures called Yo-kai after receiving a special watch.

The latest deals follow news that the series will debut in North America on Disney XD later this year accompanied by a North American version of the bestselling Nintendo 3DS video game.

The North American rollout will continue next spring with a toy line by master toy partner Hasbro and the brand is also set to enter the LatAm market after MarVista Entertainment recently acquired media, licensing and merchandising rights.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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