DreamWorks-owned AwesomenessTV will partner with global content producer and distributor Endemol Shine Group to take its youth-targeted programming and digital talent to new markets around the world.
The two companies announced today that they are entering into a multi-year content and distribution deal. Under the deal, Endemol Beyond, Endemol Shine’s digital network, will launch local-language channels owned and operated by AwesomenessTV in a number of international markets including the UK, France, Germany, Spain and Brazil.
The MCN will also help to grow AwesomenessTV’s roster of talent in markets outside the US, and to help incubate new talent and verticals across the network. Awesomeness’s domestic talents include teen vlogger Meg DeAngelis and actor, singer and vlogger Lia Marie Johnson.
Endemol Shine will also use its global clout to help AwesomenessTV distribute its content into new markets. The Endemol Shine Group currently has operations in more than 30 markets worldwide and generates revenue from more than 600 scripted and unscripted titles, according to company statistics.
In return, AwesomenessTV will create new original long-form content for both digital video and television distribution. Neither company has released any information on what genres of new content will be produced as part of the new partnership.
The partnership will also leverage established hits from AwesomenessTV including the docu-reality series Cheerleaders (pictured) and the interview-based IMO (In My Opinion).
Brian Robbins, CEO and founder of AwesomenessTV, said in a statement the partnership will enable the digital media powerhouse to create content that appeals directly to teen audiences regardless of the country in which they live, and it will be able to provide international talent with just as many opportunities for brand deals, marketing support and production as it does with its US talent.
AwesomenessTV has grown its operations from a YouTube channel and then MCN to a media company responsible for the creation of online hits such as the movie Expelled. Recently, as part of its effort to expand on its content creation operations, the company hired Shelley Zimmerman to head up scripted series.