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Consumer Products

Scholastic & LEGO extend partnership through 2019

The new pact between Scholastic and LEGO includes all language rights globally, new publishing programs, line extensions and acquisitions.
October 2, 2015

Global children’s publisher Scholastic and Danish toymaker LEGO have extended and expanded their partnership through 2019.

The new pact includes all language rights globally, new publishing programs, line extensions and acquisitions. Scholastic US will manage world English rights while Scholastic UK will handle foreign translation rights.

Scholastic will also continue to publish books in a variety of formats based on LEGO PlayThemes such as City, NINJAGO, Bionicle, Elves, Friends, Lego Star Wars and LEGO DC.

As far as new publishing goes, Scholastic and LEGO have developed a line of illustrated non-fiction books featuring mini LEGO figures, designed to introduce kids to fun facts combined with real-world photos. The line includes a variety of formats and covers popular topics like planets, knights, castles and dinosaurs.

Also, from bestselling and award-winning paper engineer Matthew Reinhart comes the first-ever LEGO Pop-Up book, which will be published September 2016. The 3D title will take young readers on an interactive, brick-by-brick ride through LEGO universes, both past and present.

Scholastic will also publish movie tie-in books in a variety of formats based on Lego feature films releases that occur during the term of the agreement.

Scholastic and LEGO have worked together in publishing for more than 12 years, churning out more than 45 million books to date.

 

 

 

 

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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