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Consumer Products

Little Charmers cast spell on Benelux, Israel agents

Nelvana Enterprises has signed European and Middle Eastern agents for its girl-skewing property Little Charmers, extending the global reach of the property.
September 29, 2015

Nelvana Enterprises has signed European and Middle Eastern agents for its girl-skewing property Little Charmers, which has been working its magic on the global preschool market this year.

New licensing and merchandising partners on board for the property co-produced by Toronto-based Nelvana and Spin Master are LDI (rights for Israel) and J&M Brands (rights for Benelux).

Following the CGI-animated series January launch, Scholastic has signed on as global publishing partner and the IP has added several A-list licensees across categories, most recently in softlines.

Little Charmers (80 x 11 minutes) follows the adventures of three charmers-in-training who are just learning how to use their magical powers, which always seem to cause more problems than they solve.

The series now airs on Nick and Nick Jr. in various territories worldwide and on Treehouse in Canada.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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